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intuitive interface that encouraged visitors to engage with and explore the event .
Following on from the 2020 edition , the visitor feedback was clear on the functionality they wanted to see from an FIA Connect event .
The capability to interact with session speakers during live sessions and make business connections with fellow delegates stood firmly at the top of the priorities list for any future versions of the event , while visitor feedback also highlighted the desire for a simplified user journey on the platform .
After an exhaustive search of virtual event hosting options that would fully cater to industry needs , SpotMe was selected to be the platform behind FIA Connect 2021 .
With the navigation and layout of the platform resembling that of a social media account , the familiarity of the interface made for a much more intuitive user experience , allowing for visitors to move through the FIA Connect event with greater ease and find the content of most interest to them .
Offering simple virtual conference streaming integration options with built in audience Q & A and polling functionality , as well as a simple digital business card exchange option resembling social media connection requests , the SpotMe platform aligned with visitor priorities .
The simplicity of the event “ Backstage ” along with the thorough training sessions and responsive support teams made the creation of FIA Connect a smooth experience ,
allowing focus to remain on the delivery of an engaging programme of events .
Once registered , the unique accounts for each user allowed for both holistic and individual analysis of a visitor ’ s time at FIA Connect , demonstrating which sessions , partner profiles or fellow attendees were most important to them before , during and after the event .
This allowed for more granular analysis of each session and feature on the platform ; from the length of time visitors watched a panel discussion or how many questions were submitted during the session , to which partner resources were most engaged with and how many one-to-one chats took place over the three days .
A digital future The clear insight offered through the platform analytics have allowed for a much greater understanding of the Farnborough International Airshow audience .
By interrogating the priorities , wants and needs of exhibitors and visitors clearly , FIA Connect has highlighted how both the virtual and physical manifestations of the Airshow can evolve to meet industry needs and make the show more accessible .
50 % of attendees to FIA Connect 2021 have never attended the physical Farnborough International Airshow before , 87 % of those who attended would recommend a future FIA Connect event to others , and 66 % of visitors stated their intention to attend the Farnborough International Airshow in person in 2022 .
The creation of a virtual offering for the global aerospace audience has helped to broaden the reach of Farnborough International Airshow as an event and has helped industry to remain connected ahead of the anticipated return to live events in 2022 for the majority of businesses .
To stay up to date with all of the latest news surrounding virtual engagement at Farnborough International Airshow 2022 or to find out more about upcoming FIA Connect events , visit : www . farnboroughairshow . com