14
CMO views on ‘ NextGen ’ events
CMO Council members share their views on futurefacing event strategies .
26
The metaverse ’ s moment in time
Will 2022 go down in history as the genesis of the metaverse ? The progress to date of hosting events in new digital worlds .
19
What critical questions should you be asking your streaming provider
Brightcove ’ s VP of goto-market , Eric Rudolf shares his advice for what to ask when talking directly to streaming providers .
49
31 How the metaverse will future-proof the events industry
Drp Group ’ s head of insight and innovation , Callum Gill on where the metaverse will take us next .
Talking a good game
FT Live shares the secrets of staging its Business of Football Summit in a hybrid format .
50
Lead generation
ICC Belfast ’ s head of technical production , Dave Young discusses delivering great leads from in-person and online audiences .