Digital Event News March 2022 | Page 4

Over the past few months we ’ ve experienced a forced pivot to virtual and since face-to-face is becoming possible again :

Some of the event organisers are returning back to live or hybrid events .
Others have stayed in the virtual space as they realised it ’ s the delivery type that best suits their business model ( lower costs for organisers and attendees , wider audience reach , a wider pool of international speakers , greater data analytics , lower carbon footprint , just to name a few ).
However , all of the players realised one thing : that event tech is not a luxury anymore , but a critical need and that tech will play a vital role in helping all event organisers ( for-profit , corporate , and associations ) improve their event value proposition for the future .

# EVENTHEADS

We ’ re confident that we will see the proliferation of many successful event tech companies in different categories during the next few years . As a matter of fact , we already are ! And we ’ re more excited than ever about the innovation that they will bring to the industry .
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