Digital Event News July 2021 | Page 9

July 2021
Analysis 09
THERE IS NO SINGLE , CLEAN DEFINITION OF A HYBRID EVENT THAT ENCOMPASSES ALL THE VARIETIES POSSIBLE IN TODAY ’ S TECH-CENTRIC WORLD .
and Entertainment told the Swapcard report : “ Hybrid doesn ’ t have to be as complicated as you think . The key to hybrid is intentionality with virtual integrations for your in-person events . At Big Head Cartoon , instead of thinking of two separate events we have weaved the two components together to create a brand new experience , the Big Heads & Beats Caricature Art Photo
Booth . Approach the quality of your hybrid components from every angle - visualise every aspect of the experience and make each part great . Focus on easing the user experience -simplicity is key . Partnerships and collaborations are crucial for the future of hybrid events .”
Further research conducted among 10,000 attendees at Swapcard ’ s virtual event , Evolve 2.0 , held in February 2020 , showed that 33 % of event planners are either considering switching to a hybrid model or have already started running hybrid events . Some 14 % wanted to learn more before making a decision . While 64 % of attendees even labeled themselves as # TeamHybrid for the future of events .
One of the key values of delivering a conference or meeting using a hybrid model is to achieve a lower carbon footprint for your event .
According to a report published on the MeetGreen ’ s UnCarbon Calculator website , which was used on the virtual version of the 2020 event UN Global Compact Uniting
GOING HYBRID WITH A SMALLER IN-PERSON AUDIENCE MEANS YOU ’ LL CUT DOWN ON EVERYTHING THAT PRODUCES WASTE AND POLLUTES THE PLANET .
Business Live , going virtual saved 1,136,493 kilograms in CO2 emissions , with air travel being the biggest contributor by far .
Going hybrid with a smaller in-person audience means you ’ ll cut down on everything that produces waste and pollutes the planet , such as food and beverages , electricity , printouts , paper , plastic , booth structures and more , saving the environment in the process .
To access the full Hybrid is
Now report , head to www . info . swapcard . com / hybrid-events-research