Why did you select your chosen technology platform ; how did you find the purchase , support and delivery ?
Retail Connected chose Showcase ’ s online platform EVENT @ because of its bespoke nature , as the platform was developed to suit the exact requirements of the event . The platform included online registration , that was linked to the client ’ s own CRM system , live stream , extensive agenda and speakers ’ information , live Q & A , live chat as well as other bespoke features .
The Showcase team was on site providing support during the event , ensuring on-demand content went live , server performance was stable and that everything ran smoothly .
“ EVENTalytics is so important for event organisers running virtual events for a variety of reasons as it predominantly helps organisers to understand what ’ s exactly happened during the event . This software provides us with insight into understanding which sessions our audience have found the most engaging and the length of time they have spent watching the sessions . This information then helps us create our future content sessions & event programmes . It allows us to monetise our events , being able to provide our sponsors with the lead generations from the audience who have watched their sessions , EVENTalytics also helps us advise our sponsors on how to create the most engaging pieces of content . It further allows to measure attendance and determine if the event has returned a full ROI , which is incredibly valuable information required when strategically planning for future virtual events .”
Director of Operations , Ascential
How was the online event marketed to the audience ?
Retail Connected promoted the event in a number of ways including :
• E-marketing
• Social media - InGo social interaction app was incorporated into the registration form to allow a instant push to registrants social networks , so promoting the event .
Was there any networking opportunity ; how was this delivered ?
Yes is the simple answer , with networking possibilities for both attendees and speakers . Networking was delivered in the following ways : group and 1-2-1 chats , Live Q & A and Polls .
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