Digital Event News July 2021 | Page 4

Confusion over hybrid formats is rife says Swapcard research
Eight ways to convince your boss on the benefits of hybrid
50 How are speakers adapting to life online ?

04 Contents July 2021

10

Confusion over hybrid formats is rife says Swapcard research

Around a third of events professionals don ’ t have a crystal clear idea of what a hybrid event actually is , according to research carried out by SwapCard

12

Connecting the corrugated packaging industry

A look at how the corrugated packaging sector was brought together in an award-winning virtual expo

49

Eight ways to convince your boss on the benefits of hybrid

The persuasive case for blending in-person with digital event formats

50 How are speakers adapting to life online ?

Crystal Interactive MD , Chris Elmitt shares advice for raising speaker performance

18

Not the Annual Dinner !

The Association of Corporate Treasurers won the DEN Award for Best Audience Engagement Model for its NOT the Annual Dinner ! event . Here ’ s how the charity fundraising evening unfolded

36

Cause for applause

GDS Group chairman , Spencer Green talks about the Bristol-based company ’ s journey , which saw it win the DEN Award for Best Production Agency earlier this year