July 2021
Case Study 19 different delivery proposition and ultimate experience .
Guests could choose from a selection of glamorous virtual backgrounds and were encouraged to dress in black tie .
ACT approached the structure of the evening specifically with a virtual event in mind and prepared timings so that guests would not be ‘ static ’ for too long .
Speaker slots and sessions with Meade , who performed mentalist tricks live , were interspersed with table talk .
By embedding Zoom into the Engagez platform and then breaking down the tables of nine into threes whose composition was changed-out regularly during the evening , meant that table talk was stimulated with two different ‘ neighbours ’ each time . The speakers provided content for discussion , but , according to ACT , people were having such a good time there was no shortage of conversation .
THE CHARITY AUCTION RAISED £ 7,000 FOR HAND IN HAND INTERNATIONAL AND THE ASSOCIATION MET ITS TARGET OF 300 ATTENDEES , WITH REVENUE ON BUDGET .
The charity , Hand in Hand International had presence on the platform in three ways : a live auction where guests could bid on lots ; a prize draw ; and a direct donation route . Early access was promoted .
Zoom said it was “ delighted to help the ACT achieve its goal of bringing its community together in a meaningful and memorable way . The collaboration provided a unique opportunity to use the Zoom platform in a different context and the end result exceeded the expectations of all parties involved .”
Overall feedback from the evening was tremendous . The charity auction raised £ 7,000 for Hand in Hand
International , ACT ’ s CEO received 36 personal messages and the association met its target of 300 attendees , with revenue on budget .
The lead and ‘ drinks ’ sponsors supported the event to a high level financially , considering it was virtual , allowing ACT to engage additional speakers , - a vital part of this programme .
ACT ’ s director of global events , Vicki Greenwood said : “ Positive reputational impact was our focus , not money . Our community felt we did the impossible , bringing a huge lift in spirits for people who had been working flat out all year , to ensure their companies remain liquid in the face of Covid-19 . International guests filled a table , expanding our reach and building further on our global reputation .”
NOT the Annual Dinner ! was supported with marketing emails and social media over LinkedIn , Twitter and Facebook . The top performing post , announcing Louis Theroux as a speaker , achieved 2.2k impressions on LinkedIn and a 4 % engagement rate .
In what was a new world of virtual events , ACT was thrilled to set the bar for what is achievable . NOT the Annual Dinner ! was the first event of its kind and those who had been sceptical were converted .