July 2021
Case Study 13
IN THE FIRST WEEK ALONE , BOBST GENERATED SEVERAL MEANINGFUL ENQUIRIES , WHICH MORE THAN JUSTIFIED ITS € 180-A-DAY INVESTMENT .
and upload content .
Throughout ConneXion , which ran between the 2nd and 28th November 2020 , TVEC acted as technical and client support . Post event , TVEC helped Brunton to analyse avatar-based behavioural analytics and manage exhibitor follow-ups .
TVEC CEO John Saunders says : “ By TVEC providing end-to-end event management to source the perfect platform and deliver content with highend production values and hands-on technical support , Brunton Business Publications was able to support the corrugated packaging sector and offer a high-value proposition to replace cancelled shows in this sector .
“ Brunton ’ s belief in the power of a virtual trade show platform has enabled it to not only keep a global industry truly connected but has also facilitated business during a particularly difficult period .”
ConneXion ’ s results were staggering . Almost 6,000 virtual business cards were exchanged ( 1,618 on the opening day ), over 7,000 conversations occurred via the chat functionality and registered visitors attended the show over 6,000 times . The average visitor dwell time was around 47 minutes .
The first exhibitor to sign-up to ConneXion was packaging machinery supplier , Bobst . The company , headquartered in Switzerland , opted for a Platinum virtual stand package that cost a little under € 5,000 to run for the full 27 days of the show . In the first week alone , Bobst generated several meaningful enquiries , which more than justified its € 180-a-day investment .
Daniel Brunton , managing director of Brunton Business Publications said : “ When companies around the world saw what TVEC had helped us to achieve , we were inundated with stand requests during the opening few days . It ’ s a threemonth lead time to deliver a virtual stand solution however , so we were in the tough position of explaining that they would have to wait until we do the next event .
“ By being able to exhibit for longer without actually having to ‘ man the stand ’ the whole time , it not only makes more financial sense but it also paves the way for an evolved mindset whereby partners can see who has downloaded a brochure and follow-up on leads via digital analytics .
“ TVEC was incredible at helping us go from staring down the barrel of lockdown to creating a GDPR compliant virtual market-place , which had the support of 35 partner companies .
“ We ’ re now in talks with industry trade associations in order to support their members with future partnered content . It ’ s a platform that can benefit everyone and help to develop community in a virtual world , even after the physical world is ready to reopen and in-person events can finally return ,” says Brunton .
As DEN was going to press , a week-long 2021 outing of ConneXion was getting underway . On the first day , 744 attendees visited , spending an average time of 45 minutes within the virtual show environment . In addition , 1,244 conversations had already taken place by the close of day one and 714 business cards changed hands .