July 2021
Interview 37 digital transformation will remain the most important topic for CxOs over the next few years .”
In the Autumn , Green launched the GDS Showcase , a new managed service for business communication .
Making greater use of the company ’ s studio facilities and advances in Zoom integration , GDS Showcase features a live host , customisable studio set , high production values
“ THE GDS SHOWCASE PROVIDES EVERYTHING A COMPANY NEEDS TO MEET THE CHALLENGES OF ALIGNING BUSINESS STRATEGY WITHOUT THE NEED TO INVEST IN THEIR OWN STUDIOS , BROADCAST EQUIPMENT , ONLINE PLATFORMS OR PROFESSIONAL PRESENTERS .” and a range of interactive experiences , where audience members can be virtually brought onto the stage .
Greens says : “ By delivering these events as a service , the GDS Showcase provides everything a company needs to meet the challenges of aligning business strategy , keeping connected with clients and partners and building accelerating pipeline head-on and deliver engaging communications , but without the need to invest in their own studios , broadcast equipment , online platforms or professional presenters .
“ Technology has provided a lifeline for collaboration between teams , but traditional collaboration platforms and video conferencing tools are only effective for small groups . Large-scale events require a different approach . When it comes to important business strategy communications , such as internal conferences , sales kick-offs or product launches , there ’ s simply no room for error ; you only get one shot at getting them right . Our virtual showcase provides an out-of-the-box solution for companies to deliver the most immersive , engaging and effective internal communications possible .”
In some ways , GDS Group was fortunate that its pre-pandemic client base were all companies who would continue to thrive during the coronavirus crisis in sectors such as IT , retail and supply chain management . As the old saying goes however , ‘ it ’ s amazing how lucky you get when you put in the hard work ’ and Green is quick to remind