Digital Event News January 2022 - Page 56

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Advertorial case study
TYPE OF EVENT : CONFERENCE
HYBRID OR FULLY ONLINE : FULLY ONLINE
DATE RUN : 5 OCTOBER 2021
CLIENT NAME : DLA PIPER – EUROPEAN TECH SUMMIT
AUDIENCE : B2B – LEADERS IN TECH INDUSTRY ( EUROPE )
PLATFORM USED : HOPIN

Taking technology online

Collaborate hosts DLA Piper ’ s European Tech Summit on Hopin
Outline the event concept : Deliver the 2021 European Tech Summit virtual event to key clients and partners of DLA . This is one of Europe ’ s largest tech conferences . This year the event moved to a fully digital offering .
What was the client ’ s business objective , and how did the provision of an online / hybrid event help achieve this ? The task was to keep the same level of consumer engagement that the event has spent years building up through it ’ s fantastic physical events . Understanding the obvious restrictions in terms of travel , safety and Covid , the decision was made to go fully virtual this year .
Describe the online visitor experience ; how were they engaged , and could you measure this engagement ? The chat function was lit up at the closing remarks of the day with happy guests . Expert moderation , paired with the client ’ s key content delivery meant that the audience could enjoy the event , uninterrupted by any technical issues .
• 59 % increase on expected registrations
• 391 registered via platform
• 4 hours average engaged time
• 50 % of guests outside of the UK
Why did you select your chosen technology platform ; how did you find the purchase , support and delivery ? We produced the full virtual show out of our Manchester base . With a 19-strong team , two days of rehearsals and intensive tech checks prior to going live , we were fully prepared for this global virtual event . The event was hosted on Hopin , a platform in which we are an agency partner .
Testimonial “ Thank you all for today ’ s session , it was really well put together .”