Digital Event News January 2022 - Page 20

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Advertorial case study
TYPE OF EVENT : EXHIBITION
HYBRID OR FULLY ONLINE : HYBRID
DATE RUN : 1ST - 2ND SEPT 2021
CLIENT NAME : MASH MEDIA
AUDIENCE : B2B ( MEDIA / ADVERTISING )
SUPPLIER CONTACT DETAILS : INFO @ LUXFILMS . UK 020 8090 7188 WWW . LUXFILMS . UK

Lights , camera , action on the show-floor

Lux Films shares its experience of curating The Publishing Show 2021 online by producing on-demand content at the ExCeL London-based exhibition
Outline the event concept : The Publishing Show is a world-class conference and exhibition with key thought leaders in publishing and media , uniting the very best in the business and galvanising all professionals responsible for the development of publishing businesses , portfolios or products and injecting new ideas into their business models .
What was the client ’ s business objective , and how did the provision of an online / hybrid event help achieve this ? The client ’ s objective was to bring together b2b and b2c publishers , newspapers , content providers and suppliers , through a face-to-face event , and online afterwards with a hybrid element in the form of ‘ video on-demand ’ content of all the theatre conference sessions .
During the event , the Lux Films crew recorded all the panel sessions , speaker presentations , and networking