Publishing Director : Duncan Siegle
Editorial Director : Martin Fullard
Contributing Editor : Mike Fletcher
Account Directors : Paul King , James Linin
Graphic Designer : Kateryna Smirnova
Production Controller : Sabrina Boucher
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Virtually new ?
Call them what you will , online , digital , or virtual : the concept is not new . Events have been taking place online for quite a while , and with many examples essentially following the TV show model , you could even say they have been around for the best part of a century .
What is new , however , is a change in client expectation . Digital events have , until now , lived in the shadow of the live experience . However , Covid-19 has given them a platform , if you will pardon the pun , and now it is likely that they will become a mainstay of event strategy to achieve a business objective .
For hundreds of years the only way to get news was through a printed newspaper . Since the mid-nineties and rise of the internet , news can be consumed across multiple channels : there is no one way . The same will be true for events . The live experience will return , and likely be stronger than previously , but now there are more
The Event Technology Group is delighted to sponsor Digital Event News . We have been producing hybrid and live stream events for the last eight years , providing corporate organisations with an environmentally sustainable option for their events . There are many benefits to digital events , from reduced travel times and associated costs to being able to engage speakers who would otherwise not be able to attend due to busy diaries .
So , while digital events are nothing new , the pandemic has been the driving force of a mainstream shift as organisers adapt to new ways of working and embrace the use of new technology .
Finding the right partners for content and technology are essential for successful event delivery . We work with multiple platforms that match our
Editor ’ s Letter 05
widely recognised options to amplify messages and expand audiences .
It doesn ’ t happen on its own , though . The delivery of a digital event still requires skills and expertise , it is not a cheap alternative . As such , to help give you the tools you need to deliver , we have partnered with the Virtual Event Institute on this inaugural issue of Digital Event News . We hope it gives you the footing you need to learn more about this vital event component .
Enjoy the issue .
Martin Fullard Editorial Director Digital Event News
A message from The Event Technology Group
client ’ s objectives and offer many online tools to help organisers and venues create a unique feel and draw for their events while engaging their audiences effectively .
We have grouped the technical experience and equipment from within Visions , Dobson and Fisher and launched a dedicated website : www . hybridpresentations . co . uk
Digital will never replace the need for physical face-to-face events , so with the vaccination programme now underway we look forward to seeing the return of live experiences , yet digital will continue to play a major role .
Chris Norman
CEO , The Event Technology Group
HYBRID PRESENTATIONS