January 2021
Partner Content 41
Share with us some of the success stories for virtual and hybrid events that you have worked on ?
We collaborated with a large-scale virtual event called the Summer Sourcing Week - an online sourcing platform for buyers and suppliers . The event was organised by the Hong Kong Trade Development Council ( HKTDC ), one of the region ’ s top event organisers . This was one of the first virtual trade shows in the region and we experienced an overwhelming user adoption of over 80 % with more than 150,000 interactions initiated . Over the course of a four-week engagement campaign , we facilitate over 200,000 platform visits that garnered over 500,000 product and profile views . Continuing from this success , we also collaborated on the Autumn Sourcing Week which concluded recently - there were more than 15,000 business meetings achieved between buyers and sellers by the end of the event with over 1.2mi product and profile views .
Jublia has been partnering numerous virtual events across the world since March 2020 . Some of the notable brands include European events such as the Festival of Breakbulk , Interpädagogica and Gastro Circle , as well as events in the United States such as the National Hardware Show and HLTH . Closer to home in Asia Pacific we ’ ve had the privilege to be powering Cosmoprof Digital , Asia Fruit Logistica , bauma CHINA Community and the Singapore Fintech Festival .
We ’ ve started working on several pioneer hybrid events since the third quarter of 2020 . One of which was the Intertextile Shanghai Apparel Fabrics Fair that is known to be one of the largest and most comprehensive trade fairs for fabrics since it was founded in 1995 , organised by Messe Frankfurt . It hosted over 74,000 visitors , and nearly 4,000 exhibitors from at least 20 countries and regions .
Some other successful hybrid events that we ’ ve had the pleasure of
“ WE EXPECT A LARGE MAJORITY OF EVENTS TO SUPPORT A COMBINATION OF LIVE AND VIRTUAL ATTENDEES .”
collaborating with include THAIFEX — Anuga Asia organised by Koelnmesse as well as TravelRevive , the first in-person onsite event hosted by the Singapore Tourism Board and is organised by the regional ITB Asia Team .
Final thoughts and how to get in touch
The events in the future are bound to have an element of digital one way or another and we expect a large majority of events to support a combination of live and virtual attendees . Similarly , we expect there to be a greater appreciation for in-person events as people would soon realise that live events are still the best platform for generating the most quality leads compared to any virtual counterparts .
Event organisers would also have to contend with new data savvy attendee customers by formulating new event formats and measurements that seek to answer the questions of the end customers ’ ROI . The organisers that come out on top would be those who have successfully learnt how to engineer the customers ’ ROI with the use of technology .
We are already helping some of the biggest trade shows and conferences pivot their events to virtual and hybrid . If you are keen to explore what we can do for you in terms of new event formats , do reach out to us .
Simply drop us a message at info @ jublia . com or visit our website at www . jublia . com