Verint ’ s annual conference for their customers and this year for prospects and partners . The conference covers Europe , Middle East and Africa , the three days consist of : one-to-one meetings , solutions showcase keynote speaker sessions , user forums and an awards ceremony .
What was the client ’ s business objective , and how did provision of an online / hybrid event help achieve this ?
Their annual conference , which for the past three years has been held at The Landmark Hotel in London , obviously could not be held as a live event this year . As an important date in their sales and customer relationship calendar , they were keen not to cancel , so decided to take it virtual .
Describe the online visitor experience ; how were they engaged , and could you measure this engagement ?
From Verint ’ s viewpoint they were conscious of the fact that with so many virtual events taking place earlier in the year , there was a real danger of ‘ online fatigue ’. Looking at other virtual events , they felt that some of them had too much content , with presentations being overly long . To overcome this possibility , they decided to keep the content brief and to the point - the key word being engaging .
They also wanted the user experience and journey to be as easy as possible , especially when it came to navigation , as well as clarity regarding agenda content . With this in mind , they devised a three-day event with clear demarkation of what the visitor would expect on each day :
• Day One : Sessions covering technical solutions
• Day Two : Keynote sessions + Awards Ceremony
• Day Three : User forums sharing best practice
Showcase ’ s response to their brief was to create a bespoke online event platform , so allowing sections on the site to be tailored to Verint ’ s exact needs . These included : product pages , videos and product expert pages that linked through to a meeting booking platform , allowing delegates one-to-one time with the experts .
To assist with engagement , they facilitated an online chat forum for delegates and session presenters , there was also a live polling feature built in so delegates could interact with online sessions . Showcase ’ s production values enhanced the delegates ’ experience , taking it beyond the standard online event , these included : 3D Animated backdrops for the main conference area , editing , filming both physical and green screen layering , live streaming and management of networking sessions online .
Regarding measuring engagement , full user tracking was applied across the entire platform , which could report on each delegate ’ s journey . There was also the ability to interact with product information and on-demand video content .
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