Digital Event News January 2021 - Page 23

January 2021
VEI module summary 23
an online setting . Students also learn how to put useful documents to share with speakers that will ensure a smooth delivery on the day .
Top tips for virtual event organisers for building communities
module also puts a big emphasis on methods of repurposing virtual content , in order to capitalise following the event itself and maintain the market momentum . Students learn about the most effective content repurposing tactics to drive 365 engagement and reach new audiences . And the final topic covered in the module is content monetisation . It provides a proven framework on how to design a relevant and desired content proposition that your audience will want to pay for .
What unique key teachings will students learn during the module that they can ’ t get elsewhere ?
The module offers many practical and impactful tactics on virtual content design . Here are some key examples : Top engaging event format options : this session helps identify specific event formats that will suit different audiences and provides tips on how to apply these formats virtually to meet event goals . Students are introduced to many interactive style examples that can be built effectively into an agenda and 17 different virtual event formats for both virtual and hybrid events .
“ SELECT EDUCATIONAL CONTENT FORMATS TO MAINTAIN ENGAGEMENT AND INTERACTION – DEBATE FORUMS , EXPERT CLINICS , FIRESIDE CHATS , CASE STUDY Q & AS .”
Three key steps in building an effective content monetisation plan : this framework provides an in-depth stepby-step guide on audience research techniques , top proven paid content offer examples and the best testing methods to validate whether topics and formats of your paid offering are desirable .
Preparing speakers for the best results on the day : this session covers best practices for briefing speakers effectively in the run-up to a virtual event and outlines in detail how to successfully organise a practise run for
1 . Identify desirable content for the virtual environment . Whatever you were planning to offer in-person , dump it . Offer a variety of levels from 101 to senior executives . Select educational content formats to maintain engagement and interaction – debate forums , expert clinics , fireside chats , catch a speaker session , case study Q & As . Inspire delegates with rockstar experts , motivational speakers , networking ceremonies and fun stuff . 2 . Monetise your virtual event by introducing additional content formats . Some proven formats discussed during the module include certification classes , side events – forums , virtual roundtables , hackathons or product discovery sessions , and premium content . 3 . Test your virtual event proposition before you go out to the market . There are a number of ways to validate whether your virtual event topics and formats are desirable , including market research , consulting industry experts or running a pilot event . Ideally , you combine a few different testing techniques to gain maximum feedback .
The Virtual Events Institute is the global community for virtual & hybrid events . Through certification training , content , events , and awards , the VEI is creating the next generation of event professionals . Save 10 % on all VEI training courses by using the code MASH10 . Become a virtual and hybrid event expert at www . virtualeventsinstitute . com