January 2021 VEI module summary 53 ends , that ’ s when the real work begins to disseminate content and keep communities engaged .
The ‘ 365 ’ exposure that the continuous fostering of online communities brings helps the future planning and marketing of your events , both in terms of driving advocacy and getting the content correct , and adding value for sponsors , exhibitors and other event stakeholders .
Finally , we talk about the available technology stacks to develop and manage these communities . Often , planners will have disparate communities built-up in CRM systems or social media pages and they won ’ t know if someone who has signed up to receive the event newsletter has a million Twitter followers or is well connected on LinkedIn .
We discuss the advantages and disadvantages of building communities within social media channels as opposed to using technology that you have more control over for the long-term development of those communities . Plus , we talk about how to best integrate these available technologies into your long-term business and audience goals and objectives . The road to monetisation is understanding your community ’ s behaviour and how they interact with your event across different channels .
What unique key teachings will students learn during the module that they can ’ t get elsewhere ?
Students will leave our module with a better business understanding of how communities can be the cornerstone of your event , drive engagement after your event and what that can mean both
“ STUDENTS WILL LEAVE OUR MODULE WITH A BETTER BUSINESS UNDERSTANDING OF HOW COMMUNITIES CAN BE THE CORNERSTONE OF YOUR EVENT .”
commercially and for future marketing and event planning .
We provide practical tools on how to build an online event community and relate everything back to how virtual events and communities are a match made in heaven .
Top tips for virtual event organisers for building communities
1 . Don ’ t get stuck with the technology question . This is a marathon not a race , so best you start developing your content and build momentum . 2 . You , as a director or key stakeholder , are in it , you have to be involved in it . Community manager vs Community Leader . 3 . Remember that engagement is likely to be about 10 % of your community audience 1 % heavily engaged , 9 % semi engaged . That is the statistics talking .
The Virtual Events Institute is the global community for virtual & hybrid events . Through certification training , content , events , and awards , the VEI is creating the next generation of event professionals . Save 10 % on all VEI training courses by using the code MASH10 . Become a virtual and hybrid event expert at www . virtualeventsinstitute . com
HYBRID PRESENTATIONS