A rapid adaption
Circdata shares how it helped Rapid News deliver its primary objective
2020 has become the year of adapting to change which has rapidly accelerated innovation in the digital space .
UK-based Rapid News has embraced this shift and re-assessed how best to deliver long-term value to its communities . The primary objective was to deliver a 365 ecosystem that would enable its packaging , plastics and manufacturing portfolios to thrive . As a long-term trusted partner of Circdata ’ s event registration and subscription solution , it was natural to consider Fusion Visit to provide their virtual event and community platform elements .
Rapid News Group CEO , Duncan
Wood , had been given the opportunity to view and test many digital platforms , however none aligned to the prescribed corporate vision of a single platform providing such a wealth of complimentary features and functionalities .
A number of key requirements were specified including :
• A single access point and community hub to enhance and extend the audience experience
• Extensive data collection , insight & reporting to further drive audience development and revenue generation
• A fully featured content delivery function for both live , interactive and existing media libraries operating an on-demand model
• Seamless linking with all media elements of each brand including magazine and newsletter subscriptions as well as physical events and third party hosted webinars
• Increasing ROI for sponsors and exhibitors by increasing coverage
• Advanced networking functions including highly configurable meeting booking
• Ability to direct or match delegates to the best and most appropriate content
Fusion Visit was selected to solve an urgent requirement for an integrated digital platform to host the Sustainable Packaging Awards 2020 , which due to Covid had been forced away from its usual physical location into the virtual space . Fusion Visit provided gated access to the live awards stream along with sponsorship elements and provided extensive data insight into those using the platform .
Tim Sykes , brand director , Packaging Europe said : “ The Fusion Visit platform proved highly effective for delivery of our live awards and summit series in 2020 and was simple and easy for delegates to access and use . The addition of further advanced features and interactivity is now greatly enhancing both the live and
“ THE FUSION VISIT PLATFORM PROVED HIGHLY EFFECTIVE FOR DELIVERY OF OUR LIVE AWARDS AND SUMMIT SERIES IN 2020 AND WAS SIMPLE AND EASY FOR DELEGATES TO ACCESS AND USE .”