April 2021 Top Tips 47 practical workshops with business-driven takeaways , don ’ t be afraid to charge a ticket price for access . It will also allow you to segment your audience into those looking for a lighter touch of interesting keynotes and presentations , and those wishing to dig deeper for training and knowledge .
6 ) To ticket or not to ticket ?
What if you don ’ t want to restrict access to your sessions ? Another proven ticketing strategy is to offer different tiers for different levels of engagement . For instance , one class of tickets could have view-only access , other ticket types could provide session transcripts or permission to take part in the live Q & A , and the all-access ticket could additionally give viewers video or audio recordings of the sessions . This will ensure more flexibility for your attendees to choose the right ticket class .
It ’ s worth noting here though that if you decide to sell access to your event , and then you publish all the content for free later on YouTube or your website , this may leave a bad taste in attendee ’ s mouths . Make sure you put paying guests first by emailing them the content , and any other extras you decide on , in a personalised post-event email thanking them for attending . You could also give them earlybird access to your next event , thus continuing the sales cycle .
7 ) In-event retail therapy ?
We all love to shop online . Now imagine if attendees
could enjoy a retail experience at virtual events . A virtual trade show with products or services that can be bought direct from exhibitors would make it much more appealing . Or how about sponsor branded merchandise sales ? Offering a commission-based sales environment online as part of your event could bring in that extra revenue .
8 ) How about an after-party ?
A sponsored after-party can inspire team-building or simply enhance online viewer interactions . Either way , they ’ re a fun addition to the online event and can be either ticketed or sponsored by a supplier . The choice of virtual entertainment has sky-rocketed over the past year so consider factors such as how it aligns with your event themes , why would people wish to attend and what would make it memorable . For example , if you ’ re planning a post-event virtual cocktail-making workshop , make sure to send everyone a kit with all the ingredients ( plus mini-umbrellas ) so that they can join in and toast each other from the comfort of their home . Or why not send out virtual party-game essentials such as the Famous Faces round for a pub quiz , dress-up for pets to wear during an online animal talent show .
These are just some ideas about how to effectively monetise and profit from your online event or conference . By effectively implementing one or all of these steps you may find that your next virtual event can be an enjoyable and even profitable endeavour .
“ THE CHOICE OF VIRTUAL ENTERTAINMENT HAS SKY-ROCKETED OVER THE PAST YEAR SO CONSIDER FACTORS SUCH AS HOW IT ALIGNS WITH YOUR EVENT THEMES , WHY WOULD PEOPLE WISH TO ATTEND AND WHAT WOULD MAKE IT MEMORABLE .”