Eight ways to monetise virtual events
Over the past few months there ’ s been a raft of webinars and online tutorials from companies keen to help up-skill event planners in the art of staging online events . When the presentations end and the floor is open for Q & As , one recurring question is almost guaranteed – how do you monetise virtual events ?
Here ’ s eight ideas to inspire : sponsor-branded directories , pre-recorded content , livestreamed sessions , web pages , online networking events , blog posts , downloadable product brochures , chat lobbies and more . Ensure sponsor visibility beyond the duration of the event with additional podcasts , webinar series ’, digital display advertising and social media takeovers .
3 ) Ads for recorded audio or video
For organisers planning to upload or distribute the recordings of their content sessions , a great way to maximise sponsor visibility is to consider a short pre-roll ad message , fullscreen bumper or an interactive ad , which can increase exposure . If you ’ re looking for inspiration , think Youtube .
4 ) Add value with robust reporting
Virtual events capture a goldmine of GDP-compliant data and digital breadcrumbs that will help your commercial partners better understand your audience . You can share analytics on virtual booth traffic , leads captured , session attendance , shares , downloads , keywords , languages ,
“ ENSURE SPONSOR VISIBILITY BEYOND THE DURATION OF THE EVENT WITH ADDITIONAL PODCASTS , WEBINAR SERIES ’ AND SOCIAL MEDIA TAKEOVERS .”
geographical locations and more .
5 ) Consider paid sessions
Learning and development content is highly valued so if you ’ re offering
1 ) Connect virtual attendees with sponsors and stand-holders
Facilitate one-on-one virtual meetings between suppliers and attendees via online scheduling tools . Invite sponsors to send push notifications through your mobile event app and give them the tools to drive interest in their product or service , with pre-session pre-roll video , gamification and dedicated online networking areas .
2 ) Maximise sponsor visibility
Generate income with