For its annual Americas Solution Partner Conference ( ASPC ), Siemens sought to translate the live experience to the screen in order to empower business partner executives , technical resources , marketing experts and sales teams .
The ASPC brings together all partners from the U . S , Canada , and Central and South America for networking , expert instruction in business leadership , sales , technical , and marketing .
With the health and safety of Solution Partners and employees at the forefront of its business priorities , Siemens knew that the in-person event would need to shift to virtual for 2020 .
Brenda Ainsburg , channel programme manager for the Americas Partner Channel had less than seven weeks to create an almost entirely live virtual event .
The four-day event was comprised of a mix of general sessions , breakout seminars , workshops , and networking opportunities for attendees . This also included a fully-live awards ceremony honouring key partners from across the business .
As an experienced Cvent user for Siemens ’ in-person events , Ainsburg knew the power of centralising event data within
Powering Siemens
To deliver content from 120 speakers to almost 1,000 attendees across four days of conference sessions , workshops and a virtual awards ceremony , Siemens turned to Cvent for help
a single platform . In moving to virtual , she anticipated difficulties in managing duplicate registration lists , virtual platform configuration , and manually syncing data between multiple systems .
To execute a seamless live experience for all stakeholders and attendees , Ainsburg therefore knew the production process needed to be flawless .
By leveraging the Cvent Virtual Attendee Hub and partnering with Cvent ’ s Virtual Event 360 Advanced Production services , she created an engaging digital experience that captured key attendee insights with on-demand reporting to prove success for senior leadership .
With less than two months to plan and execute the event for over 820 registrants , Ainsburg realised each session type would require an entirely different production strategy .
Not only did they each have unique configuration requirements , but up to six concurrent sessions at a time would need to take place each day .
“ We needed fully-collaborative virtual rooms , a separate use-case for Cvent Video Player live with Q & A moderator , and we needed a fully-collaborative virtual room with language interpretation ,” Ainsburg explains . “ With over 120 presenters in different regions , all presenting live across sessions , it could easily have been a logistical nightmare .”
The opening General Session , awards programme , and a majority of breakout seminars were managed via Cvent ’ s Advanced Production services .
The opening General Session offered a mixture of live and pre-recorded content that needed to appear entirely live for the audience .
Cvent producers worked closely with Ainsburg ’ s team to configure the event from strategy to event-build , coordinating session creation , speaker training , and livestream execution .
Full webcast support ensured a smooth digital experience for all attendees with dedicated session producers creating a polished production strategy featuring custom graphics and overlays , video layout configuration , and content capture and