Sitting at a desk flanked by artwork of Tupac Shakur and Liam Gallagher on the wall behind , LIVE- Now ’ s chief marketing and content officer , James Sutcliffe exudes excitement about the streaming platform he joined in December from his previous role as marketing director of Monster Energy . His enthusiasm is understandable . LIVENow is owned by Aser Ventures , a global investment company that operates in the sports , entertainment and lifestyle sectors , headed up by the chairman of Leeds United Football Club , Andrea Radrizzani .
Within Aser , sits Eleven Sports , which since 2015 has been live streaming thousands of hours of ‘ pay-per-view ’ sport to fans around the world , including UEFA Champions League , LaLiga , Bundesliga , F1 , UFC , NBA and NFL action .
The technology behind the
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sports broadcast platform is now being used to power LIVENow , a streaming solution for music , sport , fitness and entertainment events such as comedy and theatre . |
“ From a technology perspective , we ’ ve basically had a seven-year head-start in terms of R & D , testing and proof-of-concept ,” Sutcliffe says . “ It would just be unthinkable for a live stream to drop out during a pay-per-view MMA fight or boxing match so our platform has been rigorously tested over the years |
to handle exceptionally high viewer traffic .”
The LIVENow platform had its first significant test in November last year when it hosted Dua Lipa ’ s ‘ Studio 2054 ’ livestream concert .
Tickets for the event were priced at £ 7.50 (€ 8 / $ 10 ) and the show featured guests including Elton John , Kylie
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