Outline the event concept :
Driving internal communications
TYPE OF EVENT : INTERNAL CONFERENCES HYBRID OR FULLY ONLINE : HYBRID DATE RUN : JANUARY AND FEBRUARY 2021 AGENCY : COLLABORATE GLOBAL AUDIENCE : B2B – INTERNAL SUPPLIER , SENIOR LEADERSHIP AND IT DEPARTMENTS PLATFORM USED : AS LIVE
The need to communicate internally but through a professional , high-end and userfriendly event platform where there can be times for presenting and also times for breakout sessions . Since the start of 2021 , we have worked on three major global internal events , two in the UK and one in Switzerland .
What was the client ’ s business objective , and how did provision of an online / hybrid event help achieve this ?
The main objective was to host a conversation with staff and suppliers that asked for the same level of respect that it gave out . Not to rely on a Zoom call connecting people with no host and no moderation , but a way for the client to hold the narrative and create an inspiring and engaging platform to speak from . When hosting a 2021 kick-off session or an internal conference , the need to get your team in one place and have a discussion is imperative .
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Staff deserve the right to know where their company is going and how they can play a role in moving this forward , but due to the obvious restrictions in place , this can ’ t be done as a physical event . What we learnt along the way , when running these three major events is that you can still hold a creative conversation and bring a team together . In some cases , more efficiently than a physical event would . Staff members can take two-three hours out of their day , no travel , expense or time wasted bringing people into the event and they can still leave that session having absorbed all the information that they needed to .
Describe the online visitor experience ; how were they engaged , and could you measure this engagement ?
Engagement is at the heart of any event , whether that be physically or digitally and the reason we created our virtual platform - AS LIVE is for that exact reason .
Creating a virtual event for the end-user is the key to keeping people engaged in the content . We crafted the sessions to include breaks , breakout sessions , Q & A sessions and asked for their involvement with questions and polls .
We find that a content rich delivery , followed by a poll on the subject in question and then finished-off with a breakout session is the best way to gather interest and engagement .
This method means that people are on their toes in the content rich delivery , ready to give their opinion on the polls and then ready to raise issues / questions / queries or even challenge the conversation in the breakout session .
Why did you select your chosen technology platform ; how did you find the purchase , support and delivery ?
We used our own platform – AS LIVE ( aslive . events ). The whole process is designed to be as seamless and as effortless as possible . A clients first introduction is on a one-to-one demo with one of our event experts and then when we create the event we take all of the pressure off the client . We offer packages that range from use of the platform , all the way up to the most up to date hi-tech hybrid events available . From augmented reality , extended reality stages , custom design and all backed-up by an event moderator on the event with you , there is everything you need to run the perfect hybrid event of any size .
Was there any networking opportunity ; how was this delivered ?
Networking is a feature on AS LIVE . It is a simple one-to-one experience where you dive into the session not knowing who you are going to be paired up with . We can set a custom limit to those conversations and go a step further when you have two audiences by setting rules so you will not be paired with the other group .
Client or visitor testimonial
“ 29 years in the submarine enterprise and never experienced a day like it .”