April 2021 Digital Event Awards 2021 21
BEST DIGITAL EQUALITY EVENT OR SERIES
BEST DIGITAL EVENT MARKETING CAMPAIGN
BEST DIGITAL EVENT PRODUCTION COMPANY
Winner : Black History Month & Beyond !
Company : YouTube
Judge ’ s comment : “ An inclusive programme which took its lead from its target audience and produced a great variety of highly successful touch-points . Demonstrated success with impressive numbers and reach . I particularly liked the fact it has inspired a continued embedding of content and activity for the black creative community and reached out beyond to all creators making an integrated offering . Embraced digital to the full and created unique experiences and content over a longer time-frame than normal . An excellent entry .”
Winner : Top Drawer On-demand
Company : Clarion Events
Judge ’ s comment : “ The campaign shows forethought in seasonal activity as well as creativity , which resulted in excellent metrics . Well done - a case study in excellent practice for the exhibitions industry and enabling community building around an event . It was data driven , underpinned by research but highly creative .”
Winner : GDS Group
Company : GDS Group
Judge ’ s comment : “ GDS demonstrated a broad-range of services , delivered with clear metrics to support the results . The company took an innovative approach to the challenges of 2020 and developed a clear offering that ’ s compelling and engaging . The importance of creative style , content and audience relevance was as important as technology .”
Highly Commended : Guidelines Live 2020 by MGP
Sponsored by : Sponsored by :
Highly Commended : 73 Media
BEST DIGITAL EVENT REVENUE MODEL
Winner : Diabetes Professional Care
Company : CloserStill Media
Judge ’ s comment : “ By focusing on sponsor value through a programme of sponsor-delivered content , not only did Diabetes Professional Care almost double its revenue target , it also secured the future of the event with a digital model that delivered both ROI and engagement for those stakeholders who now see the potential for future years , whether online , in-person or a hybrid version .”