April 2021
Case Study 15 of destination before ‘ fastening seatbelts ’ and being transported to Venice , Italy , Lawrenceburg , Kentucky or Speyside , Scotland to visit the homes of Aperol , Wild Turkey , and The Glen Grant .
After exploring each 360-degree environment , complete with interactive touch-points delving deeper into each brand , visitors had their virtual passport stamped and could either travel on to the next destination or return to the lounge and speak with a brand representative .
There was even a live cocktail-making masterclass , hosted by global brand ambassador , Davide Fornasiero , which was then available to view on-demand .
By being warm , welcoming and open to all retailers , the Fly Campari Group Virtual Brand Experience matched the brand ’ s values and delivered key information in ‘ the Campari way ’ - through a blend of business professional and friendly engagement .
The 3D environments were delivered through an interactive
“ THE NUMBER ONE MOST VISITED STAND AT THE MOODIE DAVITT VIRTUAL TRAVEL RETAIL EXPO 2020 , ACROSS ALL EXHIBITOR CATEGORIES .”
web page , accessible to trade show participants across all browsers .
Hosting this environment on SharpEnd ’ s infrastructure and integration with its io . tt platform provided real-time analytics .
Effectiveness & Results
The Fly Campari Group experience was the number one most visited stand at The Moodie Davitt Virtual Travel Retail Expo 2020 , across all exhibitor categories .
The average number of visits per competitor stand totalled 1,530 , whereas Fly Campari Group received 2,257 visits ( 47 % higher than the average ) - with an average dwell time of three minutes and 10 seconds .
45 % of visitors returned to enjoy the Fly Campari Group experience more than once .
“ No-one expected us to decide against a traditional exhibition stand , let alone replace it with a virtual private jet experience and whisk customers away to three different brand destinations ,” Campari Group Global Travel Retail marketing director , Biancamaria Sansone says . “ The impact was staggering and with the technical expertise of SharpEnd onboard , we were able to demonstrate new innovative ways to connect with a more digitally aware customer base whilst maintaining true brand tone of voice .”
Campari Group global brand manager , Jennifer Smith says : “ The team at SharpEnd were fantastic from initial concept through to superb execution and technical support . They helped us to reimagine the trade fair experience with a virtual brand activation that wowed our target audience .”
SharpEnd founder and CEO , Cameron Worth , concludes : “ In times of change , it paves the way for new creativity . We were trusted by an amazing client to deliver something truly memorable and I ’ m very proud our solutions delivered so much success to Campari Group . As more events go online , we hope that our approach will be adopted as an industry standard to make things more interactive and insightful .”