Digital Event News April 2021 | Page 13

April 2021

Platform Review 13
The Background
Founded in the UK , Glisser has offered hybrid event services for several years now and has expanded rapidly across the globe with high customer volumes in Europe , the U . S , and more recently Asia Pacific .
Glisser talks principally about these four core benefits :
Customisation of the platform
Event organisers can tailor the colours , logos and images to make their own event brand or their company brand stand-out . Your event will feel like your own event , not a Glisser event ( the Glisser logo is not seen anywhere ).
Audience Engagement
Glisser ’ s heritage in the in-person event space , and its team of former event professionals , means that it understands audience engagement . It has an embedded slide sharing feature meaning that session slides are uploaded and served to attendees , whether they are in the room or watching virtually , through one unified and synchronised event platform .
Glisser claims that audience interaction is its primary focus and its engagement tools are certainly some of the most developed in the market . It offers interactive quizzes , realtime word cloud creation , ranking questions ( you can ask your audience to rank items in order of preference ) and polling .
Glisser ’ s polls are highly developed with nine different variations and levels of complexities . They also integrate with social media feeds , so you can keep track of that trending hashtag .
The Glisser attendee experience also offers note taking within the platform , downloadable slide decks and the opportunity to download participation certificates .
Glisser recognises that exiting an online event is just a click away so it is built to keep people within the online environment . It uses signposting to help attendees get around the event , and lets them know both what ’ s on now and what ’ s up next .
Lastly , Glisser has developed an integration with Wordly so that you can have live language translation during your event .
Event Monetisation
Glisser offers sponsor-able content hubs and extensive video and logo positioning throughout the platform . Sponsors are able to leverage video interstitial opportunities for branding and thought leadership .
Glisser has flat pricing , not revenue-based pricing , so whatever you make from your event stays with you .

Glisser

Glisser states that it is a tech platform powering unique company event experiences , anywhere . In this month ’ s platform review
DEN runs through the core benefits of Glisser along with its best-use cases
Analytics
Event organisers can track the attendee journey throughout the event and carefully designed use of the engagement tools can help to identify marketing and sales qualified leads .
Organisers will see which sessions were most engaging ; which attendees were most active ; which attendees went to which session and for how long ; how attendees answered polls ; what questions attendees asked and which comments attendees liked , plus much more .
Additional observations
Ease of access Attendees simply click a link to access the platform . There ’ s no need to create a user account before the event starts and attendee data is only used by the event organiser , not by Glisser .
Security Glisser is ISO27001 certified for its handling of all data and security protocols and this commitment to security is what has earned it clients in some of the world ’ s largest enterprise companies .
Commitment to support All timezones are supported and it offers a concierge service to suit the needs of its customers .
In conclusion , it ’ s the event style that determines Glisser ’ s best usage ; it is best used for content-based events that require audiences to be actively involved .