Often funny were the comments I was greeted
with as I trucked and rode my way across the
four corners states. My beautiful new Italian ride
grasped attention at every fuel stop and staging
area. I was power washing the first mud bath
away from the glossy plastic fenders at a Grand
Junction, Colorado car wash, when a passerby
asked, "So how do you like your new Honda?"
Out on the rocks of Moab, there were numerous
inquiries from fellow moto-heads as to the brand
that fueled their drool, and then there was that
one lost soul in Flagstaff that asked if I bought
my bike at Pep Boys.
BLASPHEMY!
While the name might be new to many, Beta has
been manufacturing high-quality two-wheeled
vehicles for well over a century. In that same
time, Beta has racked up a multitude of championships in various racing disciplines. While you
won't find Beta models at your local auto parts
store, the company's dealer/service/parts network (U.S. based in Pasa Robles, CA) is rapidly
expanding across America. There are currently
fifty-nine Beta dealerships of various sizes scattered across twenty-nine states, with more on
the way!