THE TRAVEL ADVISOR ’ S GUIDE TO USING ANALYTICS TO SUPERCHARGE GROWTH
MARKETING METRICS AREN ’ T ALL CREATED EQUAL . HERE ’ S WHAT REALLY MATTERS WHEN YOU ’ RE ASSESSING YOUR COMPANY ’ S DIGITAL PERFORMANCE .
WORDS / ANNA HELD
Marketing metrics can seem like a jumble of acronyms : SEO , P / V , UTM , CAC , CTR , CTA , CPA . The list goes on . So , how do you know what to focus on , how to measure it and how to actually use the data to grow your business ?
We talked to Samantha Patil , founder of Well Traveled , a travel membership club and booking agency , for a fuller picture of which metrics are most meaningful to her business and how they inform her business strategy .
SAMANATHA PATIL
74 / THE COMPASS / SUMMER 2023 vaxvacationaccess . com / thecompass