COURTESY OF TROY PETENBRINK
Troy Petenbrink on his local television station .
At a Glance
• Carve out a strong niche for yourself so that others will consider you a top expert .
• Take the initiative to pitch yourself and your expertise to the media .
• Hone your writing skills and get your work published .
• Take advantage of your network ’ s audience and reach .
• Leverage the power of social media .
• Consider hiring a publicist .
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SUMMER 2023 / THE COMPASS / 63