THE FUTURE OF TRAVEL :
Advisors Embrace Sustainability and Their Vital Role in It
HERE ’ S HOW YOU CAN BUILD A SUSTAINABLE PRACTICE THAT ENCOURAGES CONSCIOUS BEHAVIOR .
WORDS / ALESANDRA DUBIN
As climate concerns make headlines , the travel industry has become a top target for scrutiny . And with good reason : Tourism is responsible for about 8 % of the planet ’ s carbon emissions , according to Sustainable Travel International .
But the industry ’ s environmental impact is also its unique opportunity : It ’ s a chance both to educate and to act — and indeed , some travel advisors say that it is their responsibility to proactively help lead a shift toward travel with a gentler environmental impact .
“ As travel advisors , we play a large role in shaping what sustainable tourism looks like , and we should take this responsibility seriously ,” said Kristin Winkaffe , founder of Winkaffe Global Travel . “ For our clients , we serve as trusted guides , offering not just destination recommendations and booking assistance , but also invaluable insights into how our clients can make responsible choices when it comes to their travel experiences .”
42 / THE COMPASS / SUMMER 2023 vaxvacationaccess . com / thecompass