EDITOR ’ S NOTE
Underneath the ocean ’ s surface is a whole other world many people have never explored . It ’ s filled with colorful marine life , creatures both massive and minuscule .
Just because it exists , though , doesn ’ t mean everyone knows all about it . Whether you ’ ve had the opportunity to explore the ocean or not , it ’ s always been there , available for those most interested .
Similar to the depths of the ocean , the travel industry is a world that exists even when people don ’ t explore it . With so much on offer , it ’ s a shame if travel advisors don ’ t use the many resources available to their full advantage . If you look beyond the surface , you might find out something exists that maybe you didn ’ t know about before .
Take VAX for example . Maybe you ’ ve visited the website and made several reservations on the booking engine . But that ’ s only one area , and there ’ s so much more to this platform . Have you explored the Travel Inspo Tool Kit ? Watched an On-Demand Webinar ? Checked out a Supplier Showcase ?
Or maybe you ’ ve visited a certain destination countless times for FAM trips and conferences , but have you ever stopped to look around and take in the sights and sounds or learn more about its history and culture ?
The theme for this issue of The Compass magazine is water-focused travel experiences , and we encourage you to take a deeper dive into areas you may not have had the chance to learn about yet . In the pages of this magazine , you ’ ll
Codie Liermann
MANAGING EDITOR CODIE AIMS TO DELIVER VALUABLE CONTENT TO TRAVEL ADVISORS
explore unique water wonders around the world and visit the Galapagos Islands . You ’ ll also learn all about the history of the overwater bungalows .
As always , there are plenty of articles to assist you in taking your travel business to the next level . We share tips for using analytics to assess your company ’ s digital performance as well as tactics for leveraging the media as a business tool .
Hopefully this issue helps you to look beyond the surface and swim deeper into the depths of everything the travel industry has to offer .
The theme for this issue of The Compass magazine is water-focused travel experiences , and we encourage you to take a deeper dive into areas you may not have had the chance to learn about yet .
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