Conveys
Legitimacy
and
Trustworthiness
–
A
great
design
means
business
these
days.
Therefore,
when
you’re
writing
a
display
ad
for
your
digital
advertising
campaign,
make
sure
to
design
the
ad
and
also
the
campaign
really
well;
for
it
conveys
legitimacy
and
of
course
trustworthiness.
Benefits
to
the
Business
Grabs
Attention
of
the
Target
Audience
–
With
so
many
brands,
so
many
ads
everywhere,
it’s
tough
for
the
users
to
focus
on
one
thing
at
a
time.
However,
a
great
design
is
something
that
grabs
attention
of
the
target
audience
quite
easily.
It
makes
them
take
a
closer
look
at
what
your
ad
says,
what
it
is
offering,
and
how
they
benefit
from
it.
Apparently,
an
eye-‐catching
design
with
a
combination
of
quality
content
and
striking
colors
will
do
what’s
much
needed.
Improves
Click-‐Through
Rate
–
Compared
to
a
usual
display
ad,
a
creatively
designed
ad
is
likely
to
have
better
click-‐through
rate.
While
the
content
may
pass
the
message
across
to
the
users,
the
design
may
compel
them
to
click
the
ad
and
check
what
you’ve
in
store
for
them.
Increases
Conversion
Rate
–
Increased
click-‐through
rate
means
increased
conversion.
Though
it’s
not
guaranteed,
but
yes,
a
lot
of
companies
that
have
had
a
great
design
for
the
display
ad
campaign
noticed
a
rise
in
the
conversion
too.
Better
Sales
and
Profits
–
Sales
and
profits
are
linked
to
conversions,
but
they
also
mean
a
rise
in
the
bank
balance
of
a
company.
It
is
apparently
one
of
the
important
motives
of
investing
time,
money,
and
efforts.
Apart
from
the
benefits
to
the
brand
and
the
business,
a
well-‐designed
display
ad
for
digital
advertising
campaign
will
also
benefit
the
customers.
People
looking
for
reliable
products/services
can
use
the
call-‐to-‐action
that
is
swiftly
designed
and
embedded
in
the
ad
and
take
advantage
from
it.
You
may
say
that
every
ad
has
a
call-‐to-‐action
button,
so
what’s
the
difference
here?
Well,
certainly,
the
difference
is
that
it
allows
you
to
places
the
button
where
it’s
more
visible,
noticeable,
and
clickable.
So
next
time,
invest
your
money
and
efforts
on
the
design
for
better
results
and
successful
campaigns.
www.Bannerloft.com