INVESTMENT
MYTH BUSTERS:
THE TRUTH
ABOUT
WOMEN
AND
INVESTING
What’s standing in the way of
advisers who want to connect
with female investors?
MISPERCEPTIONS ABOUT HOW WOMEN
APPROACH INVESTING make it difficult
for some advisers to engage them.
Perpetuating these misperceptions is also
hazardous to women’s ability to grow their
wealth.
To better serve female investors, we must
understand the real factors that underline
investor behaviour.
According to a study by State Street
Global Advisors, ‘Assessing the Landscape:
Female Investors and Financial Advisors’,
misperceptions are to blame. To make real
progress, we must challenge outdated
assumptions and break free of stereotypes.
The research uncovers seven myths about
women and investing, which we unpack in
this article.
Although the research was conducted in
the US, there are many parallels that can be
drawn with other markets.