Digile Innovation Magazine Why your business need a Chief Digital Officer | Page 2

What is a Chief Digital Officer? • A chief digital officer is responsible for transforming “analog” business models and processes to “digital”. • They use modern-day technologies (like internet) and data to innovate businesses, preparing them to compete digitally. • He oversees operations of rapid-changing sectors such as mobile applications, social media and related applications, virtual goods, as well as "wild" web-based information management and marketing. – Wikipedia.com