DIG Insurance & Business Magazine Summer 2018 | Page 8

Get Social
START TWEETING AND STOP TINKERING. RAMP UP YOUR SOCIAL MEDIA
PRESENCE WITH A TARGETED STRATEGY THAT PUTS YOUR AUDIENCE FIRST.
S
hould you play in the social media
arena? Or, maybe a better question
is—if you do, how will you manage
your online presence and prevent
liability? Social media channels
like Twitter, Facebook, and LinkedIn are
great business tools. And social media is
the fastest-growing marketing vehicle, as
people embrace the value of connecting
with brands. Sure, your audience is looking
for a service. But what they also want is a
partner who gets them, listens, and provides
information that applies to their life.
Social media marketing is all about
engagement. And to use it effectively, you
have got to know the rules of engagement.
That means developing a social media
strategy with clear goals and steps that
can be implemented. There must be
accountability. Who’s going to manage your
social media accounts, and when and how
will they execute the strategy? And, above
all, you’ve got to be sure your social media
voice aligns with your brand.
Ready to get social? Here are the keys to
developing a successful social media strategy
for your business.
WHAT’S THE POINT?
the overall communication strategy of your
company. Remember, social media is only
one piece of the marketing puzzle.
DRAFT A SOCIAL MEDIA GURU
If you have the resources, it’s always better
to hire a social media manager to handle the
day-to-day efforts than to learn and do it all
yourself. Consider outsourcing social media
to a digital marketing fir