DIG Insurance & Business Magazine Fall 2020 - Page 21

EMAIL TIPS
Take-Away : If your heart is pounding while you are writing an email , then STOP . Take a break to revisit the email in 24 hours .
EMAIL TIP # 6 : ADD THE ADDRESS LAST
[ Typing typing ] huh , no , no , come back . I wasn ’ t ready . No , don ’ t send , Unsend . Come back !
Have you ever sent an email too soon ? Oh yes , here ’ s a big rookie mistake . You open an email and start from the top . To : Subject : Message . Wrong ! Always add the address last . After you finish writing your email . You never know when that pesky send button gets a life of its own .
Take-Away : Subject first . Address last .
EMAIL TIP # 7 : END ON A CALL TO ACTION
As a reader , at the end of an email you have two choices : reply or ignore . As a sender , you always want them to reply . The best way to increase your response rates is to always end your email on a call to action . If you really want to get fancy you can bold it … What ’ s the one thing you need them to do , answer , ask . End on this to make it easy for them to reply .
Take-Away : End with action . +
Vanessa Van Edwards is lead investigator at Science of People — a human behavior research lab . She is the national bestselling author of Captivate : The Science of Succeeding With People , which was chosen as one of Apple ’ s Most Anticipated Books of 2017 . She writes a monthly column on the science of success for Entrepreneur Magazine and the Huffington Post . Her original research has been featured in Fast Company , Cosmopolitan , TIME , Forbes , INC and USA Today . As a human behavior hacker , she runs original research experiments on topics such as the science of leadership , human lie detection , body language hacks , the psychology of attraction and successful people skills at ScienceofPeople . com . Vanessa has been asked to discuss her innovative work on CNN , CBS This Morning news and NPR . She has also consulted for a number of Fortune 500 companies including Dove , Symantec and American Express .
ScienceOfPeople . com
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