DIG Insurance & Business Magazine Fall 2019 | Page 2

PUBLISHER MANAGING EDITOR GRAPHIC DESIGN CONTENT COORDINATOR 4 Tulip Media Group Erika MacLeod Jessica Embree Stacey Cowperthwaite feature CONTRIBUTORS Laura Deeley Bren Tammy Ditzel Melissa Esham Michele Hoffman Kiesha Jones Cindy Hall Matt Jones Jill Gormley Amy Jo Martin Ari Meisel Neil Pasricha Joe Polish Scott Stratten Dr. Brad Smart Ann Handley Kristen Hampshire PHOTOGRAPHY All images sourced from Tulip Media Group or iStock.com unless otherwise identified. Front Cover Photo by Tony Weeg at www.beautiful.camera 7171 BENT PINE RD, WILLARDS, MD 21874 DEELEYINSURANCE.COM Deeley Insurance Group Magazine TM is published by Tulip Media Group All content, copyright © 2019, Tulip Media Group. All rights reserved. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however, neither the publisher nor Deeley Insurance Group will be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Deeley Insurance Group. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of insurance advice for specific cases or circumstances. Communication of any legal information contained herein does not constitute an attorney-client relationship, nor convey legal advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified brokers, attorneys or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Tulip Media Group, Email: [email protected]. Tulip Media Group is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must be included with a self-addressed, overnight-delivery return envelope, postage prepaid. Tulip Media Group and Deeley Insurance Group will not give nor rent your name, mailing address or other contact information to third parties. Subscriptions are complimentary for qualified individuals. TULIP MEDIA GROUP Toll Free: [phone] • [email protected] TulipMediaGroup.com 2 GENERATION NEXT EMPOWERING PERPETUATION OF YOUR BUSINESS CONTENTS 4 GENERATION NEXT: EMPOWERING PERPETUATION OF YOUR BUSINESS Kristen Hampshire 8 DIG DEEPER: COACHING TO GAIN CLARITY Tammy Ditzel 9 THE NEW ECONOMIC MODEL: PROFIT + PURPOSE Amy Jo Martin 12 READ MORE BOOKS Neil Pasricha 14 HOW WE DO PERFORMANCE REVIEWS Ari Meisel 16 THREE KEYS TO ATTRACTING YOUR IDEAL CUSTOMERS AND CLIENTS Joe Polish 20 HOW DO YOU BALANCE YOUR PERSONAL AND PROFESSIONAL SOCIAL MEDIA PRESENCE? Ann Handley 22 BRAND ENDEARMENT: RETURN THE HIGH-FIVE Scott Stratten 24 INTERVIEW BETTER: MYTHS EXPLODED Dr. Brad Smart 25 NFIP UPDATE: BE WATER WISE. ACT NOW. Melissa Esham 26 GROWING. CHANGING. PROTECTING YOUR FUTURE. Michele Hoffman 27 BUSINESS CHANGES. SAFETY TRAINING IS A CONSTANT. Kiesha Jones 28 STAY SAFE ONLINE Cindy Hall 29 KEEPING UP WITH LIFE’S TRANSITIONS Matt Jones 30 THIS IS WHO WE ARE: PEOPLE FIRST, ALWAYS Jill Gormley 31 DEELEY SERVES Because Giving Back Matters