LOCATION, LOCATION, LOCATION
The location for the pop up shop will be situated on neal street in Covent Garden. This is the perfect location for diesel x to be located as it has a high footfall and it coincides perfectly with our customer demographic. Due to our market research we found that a high percentage of athleisure consumers were around the area of Covent Garden. We are very aware that there is already a diesel shop situated in Covent Garden already but we feel this will beneficial than detrimental to both stores as they will compliment one another. Furthermore, there are many shops that will compliment the diesel x as people will be coming to the area for that kind of style anyway and if the pop up shop goes down well and works in this area there are a few more locations we would like to try diesel x in like shore ditch high street and the kings road.