Our concept is the association of both your fashion life and how it motivates you in your personal lifestlye. We are creating this balance by collaborting with health services such as the gym and wholefoods as well as establising service that is infromative and stimulating. We have aspired for the greatest role models who will motiate the customer and bring in a new customer leading to complete success, this is diesel X bringing the outside in and making it the best we can be.