Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 57

Annex 2: Selected SWOT Analyses

5. GRACE KENNEDY FOODS INTERNATIONAL

STRENGTHS

WEAKNESSES

• Customer loyalty and globally
recognized brand.
• Well-developed product portfolio.

• Problems related to scale of operations;
economies of scale/scope limit Grace
Kennedy’s manufacturing operations
and limits GFI’s global competitiveness.

• Well-developed management team
management; GFI has a talented pool of
knowledgeable personnel who are able
to deal with different issues and
opportunities.

• Outside the Caribbean marketplace, GFI
and GKCO’s brand is not as well known.
Need for considerable sums to build
their brand beyond Caribbean diaspora
market.

• Well financed, which allows the
company to ventures into areas where
opportunities are identified.
• Business-to-business networking. GFI
promotes its products at supermarket
shows where “stop and shop” customers
and GFI marketing agents can interact
with customers.

OPPORTUNITIES

THREATS

• Grace Foods is using suppliers in Far East
to supply products to North America in
terms of manufacturing and intellectual
property, branding and management
relationships, and marketing etc. These
partnerships can be leveraged to
penetrate other markets.

• Various competitive products in those
markets where GFI operates.
• Competitors are entities willing and
able to invest considerable sums to
develop and further their competitive
edge; this is a challenge/ threat to GFI.
• Non- Caribbean competitors also
offering Caribbean-like products eg.
Jerk sauces, which compete directly
with products of GFI.
• Even though GFI pioneered certain
juice categories, there are firms with
large investments and related output,
which have greaer market share than
GFI.

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