Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 41

Creative/Cultural Firms

Diasporic Market Analysis
Sports Max currently is currently in 28
countries. In 2010 the company launched
a channel name “CEEN” which targeted
the diaspora and was later launched in the
Tri-state area in 2011. In 2012 the company
expanded its coverage and launched in Rogers
Cable and Bell Media, which targeted the
Canadian market. This venture was segmented
into 30 percent sports and 70 percent other.
Policy Recommendation
1. Regulation of the broadcast industry - large
amount of pirated content on airwaves
2. Jamaica and the Dominican Republic on
USTR list for pirated content

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