Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 29

Agro-processing Firms 10. GRACE KENNEDY FOODS INTERNATIONAL Company Background: GraceKennedy is one of the Caribbean’s largest and most dynamic corporate entities. The company started in Jamaica in 1922 as a small trading establishment and wharf operators. It has expanded and diversified over the years, changing from a privately owned enterprise to a public company listed on the Stock Exchanges of Jamaica, and Trinidad and Tobago. Today, the GraceKennedy Group comprises a varied network of some 60 subsidiaries and associated companies, located across the Caribbean and in North and Central America and the United Kingdom. Operations span the areas of food processing and distribution, banking and finance, insurance and remittance services, together with an investment in building materials retailing. GraceKennedy transformed the company from a Jamaican trading company to a global consumer group with roots in Jamaica. In December of 2002, Grace, Kennedy Export Trading was renamed Grace Foods International (GFI) to reflect a more accurate description of the international marketing focus of the organization and its vision of building brands. Today the company has expanded into mainstream international markets while continuing to focus on its core Caribbean consumers. As a result of a greater focus on research and development, Grace Foods International now has products that are manufactured exclusively for its international markets. Today, the company is substantially larger and stronger, measured by growth in revenues, productivity, profits and market value, with a mission, ‘To take the taste of Jamaican and other Caribbean foods to the world and provide world-class financial services to the region.20 (See Organisational Chart) Each year GFI expands into new markets, as part of the mandate to build Grace-owned brands. Today GFI markets their products in over 38 countries around the world. In 2006 GFI embarked on a test-marketing programme in Africa starting with Ghana. These ventures, along with a continued programme of innovation, have resulted in c