Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 21

Agro-processing Firms

Main Products/Services:
• Cooking sauces: scotch bonnet chilli sauce,
reggae reggae jerk/bbq sauce, reggae reggae
tomato ketchup, reggae reggae relish, x hot
reggae reggae sauce, mild reggae reggae
sauce, mango and chilli relish
• Pizzas, frozen ready meals, soft drinks,
snacks, pasties, wraps and cakes, t-shirts,
coffee mugs
• Snacks: Reggae Reggea peanuts and
cashews
• Books: Grill it with Levi, Sweet, Caribbean
Food Made East, Food for Friends, Spice it
Up, Reggae Reggae Cook Book, You Can Get
It If You Really Want It
• App: Levi Roots Sunshine Food
Company Background:
United Kingdom
Target Market:
UK, Europe, North America, Caribbean, Africa

Diasporic Market Analysis:
In developing its linkage impacts, the company
supports the Jamaican economy by importing
pimento and scotch bonnet peppers from
Jamaica.
Main consumers of the product are persons
from the Jamaican diaspora, West Indians
living abroad, friends of Jamaica, friends of
the Caribbean, food fanatics, and persons who
have become well acquainted with the brand
through the TV show “Dragon’s Den”.
Mr Levi states that he is patron of the Diaspora
Support Network, because he is passionate
about supporting less fortunate people in the
global community and is impressed by the
fact that Diaspora Survey Network supports
Jamaica’s cultural entrepreneurial spirit, by
encouraging men that they work with to focus
on business opportunities in the Caribbean
and Africa.15 Mr. Levi has been an active
participate and a role model for Jamaican
Diasporic Entrepreneurs.
Policy Recommendation:
There should be facilitation for access to
venture capital and mentorship programmes.

15 http://www.diasporasupportnetwork.org/meet-the-team/levi-roots

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