Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 18

Agro-processing Firms

5. BARON FOODS LIMITED
Company Background:
Baron Foods Limited produces a range of
condiments and beverages, which includes
exotic sauces, spices and drinks cocktails.
The company currently produces over 150
products in the agro-based sector, and is
currently exporting 45% of production. Their
products are marketed by promoting their
authentic and distinctively Caribbean-style
of condiments that promise to transform each
and every culinary endeavor into a gourmet
experience.
Baron Foods products are internationally
recognized as several products have won
International awards in North America and
Europe. In addition, the company has been
named Manufacturer of the Year by the
St. Lucia Chamber of Commerce and the St.
Lucia Hotel & Tourism Association for several
years in succession. Managing Director
Ronald Ramjattan has won the Ernst & Young
Entrepreneur of the Year award.
Main Products/Services:
150 agro-based products ranging from
pepper sauces, essences, sauces, seasoning
and condiments. Baron Foods offers online
purchasing of all products..
Location:
St. Lucia
Subsidiaries: Grenada and Trinidad & Tobago
(factory under construction)
Employment:
Initially employing 23 people in 1991, Baron
Foods has increased employment to over
100 workers in St. Lucia, and 35 workers in
Grenada. Some two-thirds (2/3) of all staff are
females.

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Target Market:
Extra-regionally: USA, Canada, and Europe.
Regionally: Guyana and entire English, French
and Dutch speaking islands in the Caribbean.
Diasporic Market Analysis:
Baron Food recognized initially that there
was a need to target the Caribbean diasporic
market and initiated a substantial marketing
and branding campaig