Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 11

Telecommunications Firms

2. LIME
Company Background:

4. Mobile Data Services - LIME’s mobile data
service allows customers (subscribers) to
access and browse the internet including
downloading and using mobile applications.
LIME’s data network is accessible.

LIME, (formerly Cable & Wireless) is a subsidiary
of the UK’s Cable & Wireless Communications
Plc. and currently serves 14 Caribbean countries.
LIME offers a range of products to both corporate
a. LIME also sells a wide range of smart
and individual clients. The company has four
phones, modems, PDAs and tablets to
main business lines, Land-line, Internet, Mobile
facilitate access to it network.
and Entertainment, hence the trading name
“LIME.” The Land-line Division is the company’s
5. Phone and Data credit - Like its main
oldest product provider catering to residential
competitior Digicel, the majority of the
and corporate customers and is still a major
company’s mobile customers are prepaid
(though declining) segment of the company’s. The
customers, i.e. they purchase “minutes” of
company also offers mobile phone services to
talk time or data usage time in pre-specified
support both corporate and individual customers,
denominations, prior to using the service.
which include wireless broadband, GPRS/EDGE
Most of its landline voice and landline data
data services, prepaid roaming, SMS to e-mail,
customers This prepaid service is able to be
and multimedia messaging. Its offerings offerings
purchased in several ways
include bundled packages and prepaid and
postpaid services. LIME directly employs more
a. Prepaid Calling Calls (Card TopUp) customers purchase these cards, scratch
than 3,500 people in the Caribbean.
off an hidden number on the back of
the card, follow the printed instructions
Main Products/Services:
and utilize the information on the card
to add “credit” to their service number
1. Landline Voice telephony – LIME’s landline
(POTS) phone networks allow customers
b. Electronic Recharges/TopUps (subscribers) to make and receive telephone
customers access this service by
calls both within LIME’s own landline
requesting the quantum of credit they
network, its mobile network as well as to
would like to purchase.
the (landline and mobile network) of other
telecoms providers worldwidea.
i. LIMEOnline Top Up allows any
individual who has a valid credit
2. Landline (Dial-up, ADSL, T1, ISDN and Fibrecard to send credit to any LIME
optic) Data Services – LIME’s landline data
prepaid mobile device. This service
service allows customers (subscribers) to
can be accessed by visiting the
access, browse and generally utilize all aspects
LIME website and selecting the
of the internet including streaming, uploading
“LIME Online Top Up” option. LIME
and downloading. LIME’s data network is
Online Top Up service is provided in
accessible both via conventional computers as
conjunction with Ezetop.
well as smart phones, tablets and PDAs.
a. LIME also sells a wide range of smart
phones, modems, PDAs and tablets to
facilitate access to it network.
3. Mobile Voice telephony – LIME provides
mobile phone networks which allow customers
(subscribers) to make and receive telephone
calls both within LIME’s own network as well
as to the network of other telecoms providers
worldwide. LIME operates on the GSM
networks in all countries it serves.
a. LIME also sells a wide range of mobile
phones through the LIME website and
through partner retail stores

ii. ATM TopUp allows for the
purchase prepaid credit using select
ATM machines.
iii. Voucher TopUp is a paper receipt
usually printed from an electronic
POS terminal of a authorized retailer.
iv. LIME Caribbean/International
– allows customers to send credit
home via LIME retailers across the
Caribbean in select locations. In
addition from the USA at Jamaica
National Building, Society customers
can purchase credit for LIME
landlines.
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