31st March 2018
Dear diary,
I previously created a rough customer profile but I wasn’t sure on how my customer was going to look or portray herself. Once I researched more thoroughly about competitor’s customers and the way they were, I then began documenting the important parts about my customer. After finding out more about them, I began researching places in the UK where they would live. I chose to not have them living in London so they could enjoy London more as a get away place as that is how I think my customer would be like. After finding a postcode, I then put it into Acorn, which then told me about the area itself and the type of people who lived there. My age range ranges from 20-38, this means the 20 year olds will not own a house from an opulent area and they either live with their parents or go to university nearby.