Dialogue Volume 10 Issue 1 2014 | Page 2

Vol. 10, Issue 1, 2014 is the official publication of the College of Physicians and Surgeons of Ontario. The objective of this magazine is to provide clear policy direction and review pertinent legislative and disciplinary information, consult with the profession on issues of concern, and provide a forum for discussion and exchange of information and ideas. This publication does not accept unsolicited manuscripts. REGISTRAR Dr. Rocco Gerace Director, policy and communications Louise Verity IN THIS ISSUE D i a l o g ue , V o l . 1 0 , I ssue 1 , 2 0 1 4 Features senior EDITOR Jill Hefley 9 Managing Relationships with Industry managing EDITOR Elaine McNinch  College is asking for your feedback on a draft policy that provides guidance The on helping you manage your relationships with industry appropriately. associate EDITOR Kathryn Clarke 17 Online Voting a Success Graphic design and art direction Louise Musial  votes are counted. And the decision is clear – online voting for Council The elections is here to stay. Find out more. PHOTOGRAPHY & ILLUSTRATION CREDITS Cover, page 9: Dave Cutler P. 5, 7, 11-15, 23, 34: D.W.Dorken P. 27: Sandy Nichols/Three in a Box P. 35: Ron deVries P. 36: Mike Dobel/Masterfile PRINTED IN CANADA BY General Printers WEBSITE: www.cpso.on.ca 80 College St., Toronto, ON, Canada M5G 2E2 Tel: (416) 967-2600 Toll Free: (800) 268-7096 Fax: (416) 961-8035. The College of Physicians and Surgeons of Ontario is the licensing and regulatory body governing the practice of medicine in Ontario. The College is responsible for setting and maintaining medical standards, licensing physicians, investigating complaints about physicians on behalf of the public, and disciplining doctors found to have committed act(s) of professional misconduct. Dialogue is published 4 times a year. The subscription rate is included in the annual membership fee and is $36.00. Publication Mail Agreement #40063319 ISSN 1715-8966 19 Providing Physician Services During Job Actions  After receiving generally positive feedback during its consultation, Council approved a policy that sets out expectations for physicians contemplating a job action. We provide answers to some frequently asked questions about the policy on page 19. The policy itself is attached to the same page. 23 Choosing Wisely Canada  campaign is encouraging CanaA dian physicians and professional societies to identify services and procedures that could readily be eliminated. We speak with Dr. Wendy Levinson who is leading the initiative.