DIALOG Work 2017 3 | Page 84

People. Ideas. Results. CRITICAL MASS Critical Mass is an international advertising agency with a focus on internet advertising. They are a high profile, young and creative agency hosting an impressive portfolio with clients such as Nissan, Adidas and NASA. While all of Critical Mass’s clients are outside of Canada, they interface with their international studios and clients on a daily basis making the integration of technology into their creative work process a priority. Critical Mass has a unique and energetic culture which presented a challenging design opportunity to develop a workspace that fosters an inspired, creative and collaborative work style.