DIALOG Work 2017 3 | Page 54

JJ Bean JJ Bean is an independent coffee roaster in Vancouver with a long standing reputation for being one of Vancouver’s pre-eminent coffee bean producers. The pedigree runs deep with over 50 years of local experience and a strong passion for establishing quality product and committing to a neighbourhood. All JJ Bean locations are situated within eclectic settings and are strongly influenced by the raw authenticity of the neighbourhoods. This has helped to forge a strong sense of belonging with their clientele. Over a decade and 15 locations - that’s how far back our relationship with JJ Bean goes. The parallels between the values of DIALOG and JJ Bean contribute greatly to the growth and continued success of this relationship. At JJ Bean the approach to coffee roasting is governed by flavour and freshness. Every coffee is unique and requires special attention. This is the same approach our design team, takes when designing a new JJ bean location. Each cafe is situated within an eclectic setting and is strongly influenced by the raw authenticity of the neighbourhood, giving each JJ Bean its own unique ‘flavour’. In the words of John Neate: We have worked with DIALOG on our locations because they are brilliant and they really ‘gets’ us. JJ Bean is committed to every location being special and fitting in to the neighbourhoods (and buildings) that they are part of. Our core ethos does not allow us to make ‘cookie cutter’ locations.