Fostering a Creative Atmosphere
SPE IMAGEWORKS
Visual effects company, Sony Pictures Imageworks, is relocating its head office from Culver City, California to Vancouver and requires working space for as many as 700 artists. Embracing the story of Sony Pictures and the history of film-making, clients and employees will witness the change and growth of the visual effects industry through a collection of vintage artifacts, marquettes, sketches and technology. This history will be contrasted by the future of the industry through technology, lighting and graphics. Echoed in the rhythm of the architecture, the concept of cellular framing in cinematography will be used to focus the user’ s attention on key spaces. Inspired by the strong story telling in film character development, the space will layer in design elements that express, through subtle execution, the idea of light vs dark, heroine vs villain, good vs evil, creative thought vs grinding out work.