Beauty of Ideas!
Daniel is 23 and just finished university. He is an enthusiastic
and positive guy with a lot of hope for himself and the world
around him. So Daniel envisions a world where people are
treated equally and take care of one another rather than
fighting each other. His parents call him a dreamer, and
actually insisted on him studying business in the first place. !
If he explains to his friends what he wants to do with his life,
which great vision he has, they barely understand him. He is
not interested in money at all and just wants to do good and
get his idea out there. He is starting with some social media
activity, reposting articles and videos. His cause gets more
and more likes and he is raising awareness but somehow it
does not translate into action. He is starting an organization
issuing his great vision, but he realizes that money is a crucial
point in elevating the cause. He seeks for help.!
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Ideas, thoughts and visions are one of the most beautiful
functions of our brain and define how we shape ourselves,
and the world around us. They are the essence of every
innovation, whether it is technical or social. Thus our
thoughts may make sense for us they do not have to be
understandable for our friends, for investors or the world
itself. So what does it take to break down a bunch of
thoughts to a simple and elegant form of an idea? But more
than that, how do we find people who believe in the same
things we believe in? How do we find people who
understand, who stand behind our idea and are willing to
invest time and money into it?!
For many years the discipline of marketing served business
and profit purposes. It helps businesses to sell more
products or services by finding the right people with the right
incentives to purchase. Imagine the discipline serving social
purposes; it would help social businesses, NGOs or charities
to increase their reputation and the focus on the cause and
eventually starts making people acting. But for that the idea
has to be simple. If the movie “Inception” from 2010 told us
anything about marketing or ideas it was that they have to be
as simple as possible and that they have to be
communicated based on emotions.!
The key is mostly the communication, the presentation, the
look, the feel and the reaction. How do people interact with
it? How do they feel touched? How do they feel interested
and inspired to act? Simon Sinek said in his bestseller “Start
with Why” that the key to any good marketing is to
communicate why you’re doing things. But that is not always
as simple as it sounds. You have to be able to find and then
condense your idea, but also to communicate it in a way that
it bec